Friday Finds: Cheerios Spoonfuls of Stories

As parents, we’re always looking for ways to help our children develop those crucial literacy skills that they need to be successful in life. Cheerios would like to help us work toward that goal with their Spoonfuls of Stories program. I first learned of the Cheerios Spoonfuls of Stories program on their Facebook page “where reading, nutrition and you come together.” I clicked on over to the program’s main website where I learned that,

Cheerios’ commitment to kids doesn’t stop with breakfast. Reading is a key building block for learning and life. That’s why we created the Cheerios Spoonfuls of Stories® program to help get books into kids’ hands and encourage parents and kids to read together.

There are a couple of reasons why I chose Spoonfuls of Stories as this week’s Friday Find. First of all, they have given away more than 40 million high-quality new books to children by placing them inside specially marked packages of Cheerios. That’s right, 40 million books! And when I say high-quality books, I mean award-winning books like All the World by Liz Garton Scanlon and Marla Frazee:

Here’s the book trailer for All the World:

As if that weren’t enough, Cheerios is also sponsoring First Book, a non-profit literacy organization that provides new books to children in need. They’ve already donated more than $3.2 million to the organization. In addition, they are hosting a 6 Million Minutes Read-a-Thon and challenging parents to read to their children for 15 minutes a day. Once they reach the 6 million minutes mark, Cheerios will donate 250,000 books to First Book.

There’s just something about a big, corporate entity giving back to the community that warms my heart. Hurray for Cheerios’ Spoonful of Stories and thank you for your commitment to nurturing the whole child.

One Response to “Friday Finds: Cheerios Spoonfuls of Stories”

1. Tweets that mention Friday Finds: Cheerios Spoonfuls of Stories | aneducatedchoice.com -- Topsy.com says:

   January 31, 2010 at 10:19 am

   [...] This post was mentioned on Twitter by Tamara Black, Tamara Black. Tamara Black said: Cheerios Spoonfuls of Stories is this week's Friday Find! http://bit.ly/cWmbaF @cheeriostweets @firstbook #ff [...]